Hunters Brand New Brand
9/6/08
Hunters today unveiled their new name and logo in the Hammersmith office.
Hunters today unveiled their new name and logo in the Hammersmith office. The 'Partners' has been dropped from the name, the logo updated and a new set of marketing materials implemented. The idea has been to refresh and improve on the old logo and the colourways, with a more contemporary and cleaner format.
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The design is a Bauhaus-inspired design and the infamous Hunter & Partners’ magenta has been deepened slightly to a ‘rhodamine red’. Stationery includes paper made from 100% recycled stock and cards from a mix of recycled and FSC timber. Hunters worked closely with Deep, a marketing design agency based in Waterloo.
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Sally Warren, Hunters' Marketing Manager, said 'we have introduced recycled and recyclable paper stocks wherever possible and we still have a strong visual identity.'
